George Niko Niko from Morcenx, France
I was assigned this book in college, and it's still, all these agednesses later, my go-to thesaurus for tract knack. Sometimes it helps to pull it out and do some of the tasks, just to get my genius going in the claim direction.
The creator does pose interesting ideas ... though from an demand viewpoint some of thoughts expressed seem unlikely or impractical in today's workplace. Overall this book is an easy read.